By: admin On: November 02, 2017 In: Uncategorized Comments: 0

Business Cards - Digital Printing

They are likely to be the smallest marketing tool you possess but business cards pack a real punch when it comes to getting your name out there. From small businesses to independent retailers and even global organisations, a business card can do a lot for your brand and your connections. For many people it will be their first introduction to who you are and what you offer. A first introduction to your brand colours, your brand message and more importantly, you! With so many cheap, flimsy business cards on the market, it’s important that yours stands out from the crowd and makes a bit of an impact with your customer or newest business contact. With this in mind we look at 6 things to remember when designing your next business card.

5 Steps to creating great business cards

1. Use both sides

While it can be cheaper to print on one side of your business card, leaving one side blank is like having a leaflet and leaving a page without anything on it. This is another space that can be used to promote who you are. Use this area to showcase your brand even more – keep it simple and have your logo or website on it. Let the main side contain all the important information.

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2. Make text clear and readable

Like any piece of print, business cards should be easy to read. This means using a font that your customers can read and more importantly a layout that is easy to digest. If you have a particular font that is in your brand guidelines then use this when adding the copy to your cards.

3. Keep it simple and easy to follow

Making it easy to read is just half the battle, the rest is about making your business card easy to follow. Make it clear and easy to read and only include the most important information – your name, contact number, email address and position in a company is more than enough. An address and website can also be added but remember that you are working with a limited space and you won’t want to make your business card look cluttered.

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4. Don’t forget about your bleed area

Unless the background of your business card is white you’ll need to include a bleed area. It’s important to have a bleed area (usually about 3mm) to ensure there are no borders or area missed from the print. A bleed will also ensure your business card prints the way you want it. You can read more about the importance of a bleed area here.

5. Colours that work

While text is important for your business cards, colour can also play a big role. This doesn’t mean you need to start adding colour after colour and going for style over substance. Use colours that fit with your industry and work with your customer both for text and background images and also remember to tie it in with your corporate colours. That being said, sticking to one colour or even just using a shade like black or light grey can also work well. Find out more about the role of colour in print here.

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