The 5 important things that should be included in a business card are:
1. Name and Title
Mystery business cards without any name on them will not be interesting to anybody and will generally end up in trash cans. A business card should have a statement regarding whom it is intended for. It can either be the name of an individual or business for contact and filling purposes. Business cards should also have some information regarding what you do. This information should be included in the title line. The title line can include information regarding your designation in your organization, your skills, and a concise description of the services offered by your company. A business card without a good title line can become another dreaded mystery card.
2. Contact Information with Social Media Profile Links:
A business card must have some information for people to easily contact you. Include all the general contact information like mobile phone numbers, office phone numbers, Email ids, website of your organization, URLs of you organization’s social network pages, etc. Both traditional and modern methods of contact like LinkedIn and Twitter profiles should be included in your business cards.The contact details that you add to your business card can vary from situation to situation. Don’t include obsolete contact details like FAX numbers which are no longer used by many big organizations.
3. QR code:
A QR code is availed to show a person’s profile or his (mobile-optimised) website accompanying all the links of online profiles. These are quick response codes which can also encompass a business card holding personal contact information containing social media profiles. It permits a person to scan it from the smartphone and save the details straight away into his phone so that later on he can acquire it. It remains in the phone and cannot be misplaced like other business cards. So QR code is equally important like the other 5 important things.
4. Physical Address:
The physical address of your office and the mailing address are both very important parts of a business card. Physical and Mailing addresses are necessary for prospects to visit your office or send any physical documents/samples through mail. However, including physical address on your business card may not be necessary if you do your business is done exclusively online or by mail.
5. Logos and Graphic Images:
Logos printed on the business cards will help in establishing a company’s identity. Care should be taken to use the logos consistently across all the business cards and other print / electronic materials to avoid any confusion. Small business organizations without any logos can use generic images or custom illustrations that show what the company does. Simple graphic embellishments or boxes on the business card are helpful to separate blocks of information.
Boom Social personal business card with logo on both sides. Bottom colorful stripe is complementing the overall feel of the business card.