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Through the technique of Embossing, heat is generally pressed into the card, in this process there is no use of foil or any ink. It is a way of giving a dense texture to the business card. On the other hand, in the process of Debossing, the things are...

This printing technique is much common these days; people like to have a glossy effect on the business card so it may not look so ordinary like a rough old card. Varnish is a matte coating on the card that helps card’s durability and also protects it with shiny...

The modern loyalty program, which rewards customers for their business, can be traced back to the early 1980s, when airlines began offering exclusive benefits for “frequent flyers.” The trend has been growing ever since, with the result that just about every kind of retailer now offers some kind of...

By Peter Clark (Editor, The Wise Marketer & The Loyalty Guide) Published by The Wise Marketer in August 2010. When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits – each a competitive advantage – that only a loyalty...

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